Barbie’s 35-Year Evolution: Did You Notice the Progressive Changes?
Barbie’s Flat Feet: A Surprising Evolution in Iconic Doll’s Design
Barbie, the iconic doll launched by Mattel in 1959, has undergone countless transformations to reflect societal changes—from career shifts to body diversity. A recent study reveals a subtle yet significant change: modern Barbies now have flatter feet compared to their predecessors, signaling a shift away from high-heeled dominance.
The Study’s Findings
Researchers at Australia’s Monash University analyzed 2,750 Barbies produced between 1959 and 2024. They found that earlier dolls almost exclusively featured a tiptoe posture (known as “equinus”) to accommodate high heels. By the 2020s, however, only 40% of Barbies had this stance, with 60% sporting flat feet. The decline correlates with a rise in career-oriented dolls, which often wear practical footwear instead of heels.
The original 1959 Barbie with her signature tiptoe stance for high heels.
Why the Shift?
While Mattel hasn’t confirmed the reason, researchers speculate it may reflect health concerns. High heels are linked to foot pain and posture issues, a critique echoed by medical professionals. Additionally, Barbie’s evolving roles—from astronaut to engineer—prioritize functionality over fashion.
*Modern career-focused Barbies often
