Bob Broder, Legendary TV Agent Behind ‘Cheers’ and ‘Frasier,’ Dies at 85 as Tributes Pour In

Legendary TV Agent Bob Broder, Architect of Cheers and Frasier, Dies at 85
By Heidi Parker, US Deputy Showbiz Editor | Updated: 21:59 BST, 24 September 2025

[Image: Bob Broder in 2003 at a Beverly Hills event. Caption: Bob Broder, the visionary agent behind iconic TV shows, seen here in 2003.]

Bob Broder, the revered Hollywood agent who packaged legendary sitcom Cheers and shaped countless hit series, has died at 85. His family confirmed he passed away on September 23 after a battle with cancer.

Broder’s career spanned decades, with his work at agencies BWCS and ICM cementing him as a titan of television. He was instrumental in assembling the creative teams behind era-defining shows like Cheers (1982–1993), Frasier, The X-Files, Modern Family, and The Big Bang Theory. At the time of his death, he was collaborating with producer Chuck Lorre on the upcoming series Georgie & Mandy’s First Marriage.

The “Mayor of Cheers”
Broder’s legacy is most closely tied to Cheers, the beloved NBC sitcom set in a Boston bar. He represented the show’s creators—brothers Glen and Les Charles and director James Burrows—and became a fixture on set. Cast and crew fondly dubbed him the “mayor of Cheers,” and he even made a cameo in the series finale as a patron knocking on the bar’s door.

[Image: Cheers cast members Ted Danson, Woody Harrelson, and Rhea Perlman. Caption: Broder packaged Cheers, starring Ted Danson, Woody Harrelson, and Rhea Perlman.]

The show launched stars like Ted Danson (as ex-pitcher Sam Malone) and Kirstie Alley, earning a permanent place in pop culture. Broder’s knack for nurturing talent extended to other classics, including Dharma & Greg and Two and a Half Men.

A Mentor and Innovator
Colleagues remembered Broder as a trailblazer who redefined the role of agents. “He elevated what it means to be an agent,” said Ted Chervin, a longtime associate. “His sophistication and authority inspired everyone around him.” Broder also mentored writers like David Lloyd and his son Christopher Lloyd (Modern Family), leaving an indelible mark on TV comedy.

[Image: Broder with John Ratzenberger and Rhea Perlman at a 2003 charity event. Caption: Broder (center) with Cheers stars at a Los Angeles fundraiser.]

A Lasting Legacy
Beyond his professional achievements, Broder was celebrated for his integrity and warmth. Tributes flooded social media, with peers highlighting his ability to balance sharp business acumen with genuine camaraderie. As Chervin noted, “He had a statesman-like quality that changed the game.”

Broder is survived by his family, who were by his side during his final moments. His influence on television—from Cheers’ heartfelt humor to The X-Files’ intrigue—ensures his legacy will endure.

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Images sourced from Daily Mail archives.
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