Brad Pitt, 61, Showcases Fluffy Beard and Acknowledges Girlfriend Ines de Ramon, 32, in New Commercial

Brad Pitt Debuts New Look in De’Longhi Ad, Nods to Girlfriend’s Jewelry Line
By Heidi Parker | Updated: 16:13 BST, 8 September 2025

Brad Pitt, 61, showcased a fresh, bearded look while filming a stylish commercial for De’Longhi in New Zealand. The Oscar winner sported a trimmed beard and short hair, accessorized with gold jewelry from Anita Ko—the brand his girlfriend, Ines de Ramon, 32, works for. The ad, The Perfetto Instruction for Use, humorously reimagines coffee-making rituals and was directed by Academy Award winner Taika Waititi.

[IMAGE: Brad Pitt in a sleek kitchen, wearing gold jewelry, preparing coffee.]
Caption: Pitt’s new bearded look and Anita Ko jewelry shine in the De’Longhi campaign.

A Star-Studded Collaboration
Pitt, who previously partnered with De’Longhi in 2021, stars in the short film alongside voiceover work by Italian actor Riccardo Scamarcio. The playful ad pokes fun at user manuals, with Scamarcio narrating steps like “check your beans” and “enjoy the coffee, not the view” as Pitt crafts a cappuccino. “Taika brought the humor, De’Longhi brought the ritual. Together, that was perfetto,” Pitt said in a statement.

[IMAGE: Taika Waititi on set, directing Pitt.]
Caption: Director Taika Waititi called working with Pitt “the highlight of my February.”

Behind the Scenes
Waititi praised Pitt’s dedication, joking, “Watching Brad make four thousand coffees brought me great joy.” The commercial highlights De’Longhi’s new Rivelia and Eletta Explore machines, featuring Bean Switch technology and over 50 drink recipes. Scenes show Pitt in a minimalist kitchen and serene outdoor settings, emphasizing the brand’s blend of innovation and everyday indulgence.

[IMAGE: De’Longhi’s coffee machines showcased in the ad.]
Caption: The Rivelia and Eletta Explore models aim to simplify coffee rituals.

A Nod to Love
Pitt’s choice of Anita Ko jewelry subtly nods to de Ramon, his girlfriend since 2022. The couple, spotted in London earlier this year, have kept their relationship low-profile. Pitt’s laid-back yet polished appearance in the ad—paired with multiple bracelets, rings, and necklaces—hints at their connection.

[IMAGE: Pitt and de Ramon walking together in London.]
Caption: Pitt and de Ramon during a June outing in London.

The Campaign’s Message
De’Longhi’s campaign celebrates transforming daily routines into moments of calm. From steam sounds to the first sip, the ad frames coffee-making as an art. Pitt’s closing “perfetto” encapsulates the blend of simplicity and luxury—a theme echoing both the product and his effortless style.

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