Glastonbury Festival App Rewards Attendees for Tracking Steps Across 900-Acre Grounds
Glastonbury 2025: Vodafone App Adds Step Counter Linking Festival Fun to Charity
In just over three weeks, over 200,000 festivalgoers will descend on Worthy Farm for Glastonbury, one of the world’s most iconic music festivals. This year’s lineup includes headliners like The 1975, Charli XCX, Doechii, and Rod Stewart, with attendees navigating the sprawling 900-acre site over five days. To enhance the experience, Vodafone has launched its revamped Official Glastonbury Festival App, featuring a new step-tracking initiative that turns footsteps into charitable donations.
The app’s “My Highlights” section now includes a step counter, allowing users to compare their daily activity with friends. Vodafone will match the festival’s average daily step count with donations to its everyone.connected campaign, which supports digital inclusion by providing connectivity, devices, and skills to underserved communities. Maria Koutsoudakis, Vodafone UK’s Chief Brand Officer, emphasized the alignment with Glastonbury’s social impact ethos: “We’re proud to play our part in connecting fans and supporting communities.”
[Image: Crowds at Glastonbury enjoying a performance]
Beyond charity, the app introduces tools to streamline the festival experience. Live location sharing helps groups stay connected across the massive site, while “Shared Line-ups” let friends collaboratively plan their schedules. Users can also shortlist acts with the “Add to Favourites” feature and navigate the festival grounds more easily using an upgraded map with intuitive search functions (perfect for tracking down food stalls or merch stands).
[Image: Festival-goer using the Vodafone app on their phone]
Vodafone has also boosted on-site network capacity and will offer free phone charging and Wi-Fi at its central Connect & Charge tent. The app, available now on the App Store and Google Play, integrates tech and community impact, reflecting the festival’s spirit.
Step Count Bonus:
While 10,000 daily steps is a common health goal, studies show shorter bursts of brisk walking can offer similar benefits. At Glastonbury, every step now supports a cause—proving that dancing between stages isn’t just fun, but meaningful too.
