Molly-Mae Hague Stuns in ‘Dreamy’ Riviera Fashion Collection That Sells Out in Hours: ‘This Brand Is My Pride and Joy’

Molly-Mae Hague Stuns Fans with ‘Dreamy’ Riviera Fashion Drop for Maebe

Love Island star turned entrepreneur Molly-Mae Hague, 26, has dazzled followers with her latest summer collection, Riviera, for her brand Maebe. Launched Sunday, the line features minimalist, coastal-inspired pieces in neutral tones and bold accents, with fans quickly snapping up items—some already sold out.

The Collection Highlights
The standout look? A sleek white co-ord set paired with a thin scarf, gold-and-white earrings, and a lime bag (also available in black). Molly showcased the outfit on Instagram, alongside other summer-ready styles like fitted crop tops, flowy trousers, and striped lounge sets. The palette revolves around black, white, beige, and pops of butter yellow, embodying effortless Riviera chic.

The white co-ord set, a fan favorite, is part of Maebe’s limited-edition Riviera collection.

Fan Frenzy and Inclusivity Praise
Fans flooded Molly’s posts with praise, calling the collection “dreamy” and applauding its inclusivity. One fan noted, “LOVE how stretch marks are seen in this video. Normal bodies.” Molly expressed gratitude, writing, “This brand is my pride and joy,” and teased Riviera – Chapter 2 for later this summer.

Social media buzz highlights the collection’s instant success.

Affordable Luxury with Personal Roots
Maebe—a blend of Molly’s name and her daughter Bambi’s—launched in 2023 after two years in development. Priced between £50-£145, the brand offers accessible luxury, like a £65 cropped cardigan and a £145 blazer coat. Molly’s vision focuses on timeless, versatile pieces that “make women feel amazing.”

The Riviera drop includes versatile options in black and white.

From Reality TV to Fashion Powerhouse
Since her 2019 Love Island debut, Molly-Mae has become one of the show’s most successful alumni. As PrettyLittleThing’s former creative director and founder of fake tan line Filter, she’s built a multimillion-pound empire. Collaborations with Beauty Works, Look Fantastic, and Marks & Spencer further cement her entrepreneurial clout.

Molly teases "Riviera – Chapter 2" in a behind-the-scenes snap.

With the Riviera collection’s rapid sell-out, Molly-Mae continues to prove her knack for blending aspirational style with wearable affordability—a formula that keeps fans and fashion lovers hooked.

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