Serena Williams Takes Broadway: Tennis Legend Partners with Grammy Winner in Bold New Venture
Serena Williams Joins Broadway’s ‘Hell’s Kitchen’ Tour as Co-Producer
By Eric Blum, US Sports Reporter | Updated: 15:07 BST, 9 September 2025
Tennis legend Serena Williams is diving into the world of theater, signing on as a co-producer for the national tour of the Broadway hit Hell’s Kitchen. The musical, written by Alicia Keys, draws from the Grammy winner’s teenage years in New York City’s gritty neighborhood.
[Insert Image 1: Serena Williams at a Broadway event with caption: Serena Williams joins the production team for ‘Hell’s Kitchen,’ marking her first foray into Broadway.]
Williams expressed excitement about the project, stating, “I was blown away when I saw Hell’s Kitchen on Broadway last summer. I’m proud to join the team and support Alicia and this incredible cast.” Though her specific role remains undefined, producers typically handle logistics, finances, and creative decisions.
The tour kicks off in Cleveland next month before expanding across North America. Keys welcomed Williams’ involvement, saying, “No one embodies dreaming big like Serena. We’re thrilled to have her energy as we bring this story to the nation!”
[Insert Image 2: Alicia Keys performing in ‘Hell’s Kitchen’ with caption: The musical features Alicia Keys’ hits and her coming-of-age journey in NYC.]
A New Chapter for Williams
This marks Williams’ first Broadway venture, adding to her portfolio as a sports team investor (Miami Dolphins, Angel City FC, Toronto’s new WNBA team). Her entrepreneurial spirit aligns with the musical’s themes of ambition and resilience. While an on-stage cameo isn’t confirmed, Williams has made surprise appearances before—notably at the Super Bowl halftime show with Kendrick Lamar.
About ‘Hell’s Kitchen’
The jukebox musical weaves Keys’ hits like “Girl on Fire” and “No One” into a narrative about identity and community. Set in 1990s Manhattan, it follows a teenager navigating love, family, and self-discovery. The Broadway production earned rave reviews for its vibrant staging and emotional depth.
Fans can catch the tour starting October 2025, with dates spanning major U.S. cities. Williams’ involvement underscores her evolution from athlete to multifaceted mogul—proving her serves aren’t limited to the tennis court.
[Insert Image 3: ‘Hell’s Kitchen’ cast performance with caption: The musical’s tour promises electrifying performances of Alicia Keys’ iconic songs.]
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