Title: "Sydney Sweeney Trolled for ‘Bad Fashion Genes’ as Premiere Outfit Sparks Criticism at Americana Event"

Sydney Sweeney Faces Backlash Over Fashion and Controversial Ad
(Images: Sydney at the Americana premiere; Instagram critiques; American Eagle ad stills)

Sydney Sweeney, 27, faced harsh criticism for her fashion choices at the Americana premiere in Hollywood, where she wore a custom Danielle Frankel bustier gown and a $18 yellow headband. Fans on Instagram roasted the look, with comments like, “Who’s responsible for her bad fashion genes?” and “The headband isn’t working.”

The backlash intensified due to her American Eagle ad, accused of evoking Nazi-era eugenics. In the campaign, Sweeney states, “Genes are passed down… My jeans are blue.” Critics linked the slogan to white supremacy, prompting Donald Trump to dub her an “anti-woke queen.” The brand’s stock dipped amid the controversy, though CEO Jay Schottenstein defended the ad as “about jeans, not genetics.”

(Image: Sweeney in the American Eagle ad)

At the Americana screening, Sweeney was reportedly heckled, though she hasn’t publicly addressed the uproar. The film, releasing August 15, stars Sweeney as a South Dakota waitress-turned-singer. Co-stars Halsey and Simon Rex joined her on the black carpet.

(Image: Halsey and Sweeney at the premiere)

Upcoming Projects
Sweeney’s busy slate includes:

• Eden (August 22): A survival thriller with Jude Law and Ana de Armas.
• Euphoria Season 3: Returning as Cassie Howard alongside Zendaya.
• The Housemaid: A thriller adaptation for Lionsgate.
• Directing debut Scandalous!: Exploring Kim Novak and Sammy Davis Jr.’s affair.

(Image: Sweeney on Euphoria set)

Despite the controversies, Sweeney remains in high demand, balancing acting with brand partnerships (Samsung, LANEIGE) and producing ventures like Michael Bay’s OutRun.

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